Nordisk Kuponginlösen, a coupon-clearing house, was initiated as a subsidiary of DLF, with the purpose to plan, execute and control promotion activities involving coupons to consumers. It was a clearing-house to which retail stores sent all coupons they had received from customers, getting a refund for the full amount of the coupons, minus a minor handling fee.

The use of coupons, as a promotional phenomenon, was on the increase.  The existing system managing coupon throughput had to be redesigned for workload reasons, with an additional requirement also to be able to provide better and more solid analyses. 

Leif became the project manager for this new project, and was also involved with the systems design and the definition of new business processes. The platform chosen for this application was IBM S/38, which could provide the database capabilities that were required.

The resulting system matched requirements extremely well and was delivered in time and on budget. Staff, customers and individual stores all noticed improvements associated with the system’s deployment. The design also allowed NKAB to create additional services for its customers, by adding new functionality to the system without having to redesign the database.